GRECO-Genève
Swiss Luxury watches
Crafted in Geneva
+30
years of experience
Drawing on over three decades of experience in watch subcontracting for leading luxury brands, the founder of GRECO-Genève infused his passion, mastery of exclusive processes, and respect for Swiss horological tradition into creating an independent brand of high-end Swiss watches.
6
exclusive collections
Most of our models have been directly inspired by the world of motor sports and aerospace. The materials used, such as carbon and titanium, combined with innovative and unique processes like fluorescence, enhance the GRECO-Genève timepieces in the high-end “Swiss Made” watchmaking market.
The majority of our timepieces are unique or can be personalized.
1
swiss made brand
Precision and reliability remain our priorities to ensure the “Swiss Made” label, adhering to the criteria set by the Federation of the Swiss Watch Industry. Each model in the GRECO-Genève collection is conceived, designed, created, assembled, inspected, and packaged in the brand’s workshops in Plan-les-Ouates, in the canton of Geneva, Switzerland.
We exclusively use renowned Swiss movements, widely utilized in high horology, acknowledged for their reliability, robustness, precision, as well as their durability and ease of repair worldwide.
Inspiration from motorsports
The founder of the brand drew inspiration for the hexagonal design of the “Les Temps Modernes” collection during one of his car racing competitions.
The central nut of the wheel sparked the idea of merging his passion for motorsports with his expertise in watchmaking. The mechanical nut became the case of the timepiece; the tire pattern was replicated on the bracelet.
The innovative hexagonal shape of the collection will stand as the distinctive identity of the GRECO-Genève brand.
Fluorescence
Most of our collections showcase the brand’s signature: fluorescence, revealed under ultraviolet light.
This light reaction is the result of pigments derived from rare materials, also used on banknotes to make them counterfeit-proof.
GRECO-Genève is the only brand in the world authorized to integrate this rare-earth element into watches.
High-performance materials
The collections “Les Temps Modernes” Automatic and Chronograph are made from materials with exceptional characteristics.
Their Grade 5 Titanium case offers astonishing properties of lightweight, strength, durability, and corrosion resistance.
The carbon fiber, known for its remarkable aesthetics used in their dials, is renowned for its performance in the most extreme environments, whether in sports, aerospace, or space industries.
Personalization
Select from a myriad of colors and finishes, each meticulously crafted in our workshop, or take your customization to the next level by creating your own dial.
Stéphane GRECO
BRAND'S ORIGINS
Stéphane GRECO, a bold, original, and creative entrepreneur, has crafted a watch brand that reflects his vision. With three decades of experience serving leading Swiss watchmaking houses, he brought the same rigor and precision to the development of GRECO-Genève collections.
Driven by a passion for automotive and aerospace industries, he seamlessly integrated this DNA into his creations, utilizing exclusive coatings like fluorescence and premium materials such as sapphire, titanium, and carbon fiber. By selecting renowned movements known for their precision and reliability, he ensured the excellence of every GRECO-Genève timepiece.
Swiss Made ETA 7750
Combining automatic winding with a chronograph function, the ETA 7750 movement stands as a symbol of quality, reliability, and functionality.
Titanium Grade 5 case
Offers a combination of excellent strength, toughness, and corrosion resistance.
Many case's finish options
Polished & circular satin, black DLC, “Clous de Paris”, etc.
Fluorescence
Fluorescent red oscillating weight.
Carbon fiber dial
Stunning aestetics and remarkable properties, used for the most extreme applications.
Silicone bracelet
Extremely soft and durable material.
Visit
our showroom
in geneva
In a secret location at the heart of the Swiss watchmaking hub, the GRECO-Genève showroom invites you to explore its collections, latest releases, and unique pieces in an immersive atmosphere.
Come and experience a unique sensory journey, where fluorescence, a unique coating that we are the only ones authorized to use on watches, takes center stage.
BY APPOINTMENT ONLY
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