History

 

FROM CHEMISTRY TO ALCHEMY, AN EPONYMOUS BRAND

Master chemist with a diploma « ès » in surface technology, Stéphane Greco has been of high professional repute in the field of electroplating for 24 years, serving some of the most famous and exclusive watch brands in the world. He is a magician of decor, creating extraordinarily subtle and carefully- finished detail in his work. He is also a curious and inventive entrepreneur – an inveterate traveller – a lover of mechanical sports, flying machines and of thrills of all kinds. His scientific expertise in materials and his knowledge concerning their use and potential – as well as reliability of production over the long-term – have permitted him exclusive access to a top-secret substance. His brand’s impact and history will be suffused with this legendary magic material.

Entirely new chemical and electroplating procedures, researched and executed with minute attention to fine detail, generate an explosion of seductive colours. The specificity of being able to vary surface texture and to use different metallic substrata gives an absolutely unique aesthetic appeal to each piece, permitting an expression of ultimate personalisation in exquisite Swiss creations.

LTM-22t-frontLTM-22t-front-uv
 

 

YOUNG AT HEART, OCCASIONALLY “OFF-THE-WALL”, A PROPONENT OF ORIGINALITY…

GRECO – Geneve watches – created and presented with ultimate care and imagination, play in a playground where “Swiss made” takes on new meaning, where difference is valued, where Surprise is the unexpected visitor and where the most respected guardian is pure Swiss watchmaking tradition and its intimate partnership with mechanical truths.

 

THE WELL-KEPT SECRET OF A MAGIC SUBSTANCE

For many generations to come, GRECO – Geneve is and will remain the only watchmaker in the world with licence to use this material (one which is subject to particularly stringent international regulations), a substance as unexpected as it is incredible…