In a secret part of Plan-les-Ouates, situated at the very foundations of an Italian automotive legend’s Geneva headquarters, the Swiss watch brand GRECO – Geneve has created its showroom destined to become the springboard for the presentation of its collections.

With light-play and night-and-day atmospheres set into a background of surprising sensory experience, this space has been specially conceived to allow the most meaningful and revelatory visual perception of GRECO – Geneve watches. One-of-a-kind and unique to this brand, this is a room-sized box for a watch-concept, which among other things allows the visitor to appreciate one of the astonishing facets of this brand : the use of an exceptional and unprocurable material, far more rare than any precious metal – a magic powder, whose brilliant reflection suddenly appears or disappears out of the visible and invisible decor of a selection of models presented in the showroom.

Visits by appointment only

Route de St-Julien 184
CH-1228 Plan-Les-Ouates
Tél. : +41(0) 22 794 46 02